Roanoke celebrates entrepreneurial spirit and getting people back to work.
Roanoke is about stories unwritten. Romantic tales of independence. Of mystery. Of guts and the proud spot of being first. Roanoke is an entrepreneurial exploration into unknowns. And our favorite part, into challenges unsolved. This is the new uniform for that spirit.
We also made Roanoke because we want to redefine the “Unicorn Startup”. Getting a billion dollar valuation is exciting for a growing private company. But we believe hitting a billion dollars in payroll is exciting for the world. We want to be the uniform for that, too. For every piece we sell, we are putting $50 directly back into the workforce.